Asahi acquires Byron Bay-founded 'adult' soft drink maker StrangeLove

The cultural cachet of Byron Bay-founded businesses continues to lure investors as yet another brand from the region changes hands.

Just eight days after Universal Store (ASX: UNI) announced the acquisition of fashion brand THRILLS for $50 million, Japan's Asahi Beverages has acquired premium drinks company StrangeLovefor an undisclosed sum.

The deal is also the second acquisition of an Australian drinks brand in less than a week, after coffee liqueur Mr Black was bought by the UK's Diageo.

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