First The Iconic, then the world: Azura raises $2m with pre-loved luxury a driving force of growth

After launching its Pre-Loved by Azura Reborn second-hand luxury fashion offering on The Iconic earlier this month, Azura Fashion Group has now closed a $2 million seed round aimed at rolling out the circular economy initiative to customers worldwide.

The round was backed by investors including Utiliti Ventures, Halkin Ventures, Jefferson Capital Partners and Archangel Ventures.

Co-founded by Tim Bloore and Sam Wood in 2019, Azura began as an AI and machine learning-driven curation service feeding luxury fashion brands into global e-commerce marketplaces, with operations in the US, the UK, continental Europe and Southeast Asia.

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