New Aim completes ‘biggest pivot’ in Dropshipzone history with B2B marketplace transition

Australian e-commerce giant New Aim has this week completed the transition of its flasgship product Dropshipzone into a B2B marketplace, which it claims will result in greater efficiencies for customers and an expanded catalogue of products.

The transition, which was in train since early 2022, moves Dropshipzone from an inventory-led model to a B2B marketplace with numerous suppliers, and marks a change to a commission-based model.

Dropshipzone general manager John Barkle said the move represented the ‘biggest pivot’ in the company’s 10-year history.

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