Profit for purpose also at the heart of Who Gives A Crap’s new body and hair care sister brand

Australian toilet paper brand Who Gives A Crap has generated a huge following over the past decade with its eco-friendly product. But the company’s main calling card is its profit for purpose model, that is now being applied to a new sister brand.

Unveiled in August, Good Time is a unisex hair and body bar range that is 100 per cent plastic-free, vegan and arrives at your door via carbon neutral shipping. The company claims that each bar replaces the equivalent of three plastic bottles.

The range includes three fragrant body wash bars, a soap-free shampoo bar packed with shea butter and cleansing oils like coconut, birrea seed, jojoba, as well as an oil and wax-based conditioner bar.

Read More: https://www.businessnewsaustralia.com/articles/profit-for-purpose-also-at-the-heart-of-who-gives-a-crap-s-new-body-and-hair-care-sister-brand.html