Refreshing your digital marketing approach

You may be aware of the wise advice that to achieve the best outcomes, you should work on your business, not just in it.

However, the reality is that some important but non-urgent tasks usually sink to the bottom of the to-do list. This includes maintaining an effective online presence - an essential part of a modern marketing approach.

Overall strategy

If you have been flying by the seat of your pants when it comes to digital marketing, putting together a solid plan can help make sure you are directing your efforts in the most effective ways. Take stock of:

the marketing tactics you are currently using

all the platforms your business owns or manages (for example, your website, social media accounts and email marketing channels).

Read More: https://www.smallbusiness.wa.gov.au/blog/refreshing-your-digital-marketing-approach